THE BLIND HORSE WINERY NAMED OFFICIAL WINE OF ROAD AMERICA THROUGH NEW PARTNERSHIP
ELKHART LAKE, Wis., April 6, 2016 - Road America today announced that The Blind Horse Winery has become a partner and official wine provider for the facility. The Blind Horse wines, produced from Napa Valley grapes in nearby Kohler, Wisconsin, will be the preferred wines sold and poured at America's National Park of Speed. Along with over 420 events held seasonally at the 640-acre facility, nine major weekends are open to the public, which include the Verizon IndyCar Series and Pirelli World Challenge, the MotoAmerica Superbike series, three vintage racing events, numerous Sports Car Club of America (SCCA) events, the IMSA WeatherTech SportsCar Championship, and the NASCAR XFINITY Series which will help present The Blind Horse Winery's numerous award winning wines to race fans visiting the world renowned facility.
As a partner, Blind Horse wines will become the "Official Wine of Road America" and where its wines are concerned, Blind Horse wines will be served at Road America's catering, concessions and merchandising locations and by other facility concessionaires, including all luxury suites. In addition, The Blind Horse Winery will leverage other marketing opportunities to create a variety of programs to benefit racing fans at the track. Additionally, The Blind Horse will also receive branding in the form of trackside and other signage and will be able to communicate with Road America's fans inviting them to become members of the company's wine club as well as providing special offers on a seasonal basis.
"We couldn't be more excited about being named the Official Wine of Road America," says Thomas Nye, General Manager and Winemaker for The Blind Horse Restaurant and Winery. "Road America is an icon in Sheboygan County, having been the driving force of tourism in this county for over 60 years, bringing hundreds of thousands of race fans to the area every season. The Blind Horse is honored with the opportunity to partner with Road America to provide race fans with Wisconsin wines made with the finest grapes from Napa."
About Road America: Established in 1955 as the first permanent road racing course in the United States, Road America is located midway between Milwaukee and Green Bay in Elkhart Lake, Wisconsin. The world's best racers have competed at this legendary four-mile, 14-turn road circuit for 60 years. The 640-acre, park-like grounds offer amazing viewing opportunities, fantastic concessions and high-speed excitement to hundreds of thousands of spectators each year. In addition to public race weekends, Road America offers a variety of group event programs, the Road America Motorplex for karting and supermoto, and the Road America Motorcycle and Advanced Driving Schools. For more information, visit www.roadamerica.com or call 800-365-7223.
About The Blind Horse Winery: In September of 1862 a young man named Anton Dreps and his wife Josephine bought the 80-acre farm that the restaurant and winery now occupies. Many of the rooms in the restaurant and winery still contain the original 130-year-old hand hewn log beams used to support the floors.
In 1891 the farm expanded to include what is now the Pine Hills Country Club and Golf Course. Like most farmers of that era, teams of horses were used to farm the land. One of the known workhorses was called 'Birdy', a blind horse. After finding this information in the Sheboygan County historical archives, the owners felt compelled to name the restaurant and winery The Blind Horse.
The Blind Horse Restaurant and Winery launched Wisconsin's first food and wine destination by pairing gourmet food with elegant wines. The restaurant opened in June of 2012 and the winery opened on April 24, 2014. The winemaking style implores a minimalist approach combined with the latest technology to produce world-class wines. The wines are produced at Blind Horse's state of the art winery in Kohler, Wisconsin. For more information, visit www.theblindhorse.com